7 mistakes to avoid when SEO optimizing your Instagram account.
Search engine optimization is a powerful tool for driving traffic to your website. But your Instagram account is also crying out for attention and wants to appear at the top of search results.
Obviously, you're working hard to get your website to the top of the search engine rankings. But not many entrepreneurs and marketers know that optimization techniques are useful beyond Google, Bing and other search engines.
SEO is also applicable to social media platforms where it can help promote an account, gain new followers, increase engagement rates, and increase sales. Instagram is perfect for optimization because it functions like a small search engine, so SEO is useful there as well.
Well-optimized pages are ranked higher by Instagram, which attracts more active followers, boosts engagement, and improves the trustworthiness of the page. All of this in turn leads to an even higher ranking.
Although SEO for Instagram pages seems easy to use, many marketers and business owners make some common mistakes when optimizing a profile. Below, we will discuss these mistakes in detail and learn how to avoid them in upcoming campaigns.
1. your Instagram page is not coherent
One of the unwritten rules of Instagram management is to create a cohesive feed. The posts you upload to the platform should be logical in terms of visual concept, timing, captions and hashtags.
But consistency is not something that can be achieved overnight. You need to take your time and think through each caption, tag relevance, overall grid layout style, and post frequency. To streamline this process and schedule your Instagram posts and Stories, you can use tools like. Hootsuit or the Creator Studio from Facebook to schedule Instagram content, use.
With these tools, you can create optimized captions, create different groups of hashtags, and edit your actual Instagram content - days and weeks before you actually publish it.
Here's a quick guide on how to create a cohesive feed with Instagram content scheduling:
To achieve your business goals, publish as often as you can and maintain a consistent posting frequency. There's no ideal publishing frequency or perfect time to distribute content, but you can find yours as you test different approaches.
2. you do not use relevant hashtags
A typical challenge when optimizing Instagram is using hashtags that are appropriate for your post and your business. In social media, they function as search queries.
It seems pretty easy to pick related hashtags, but in reality, brands and marketers make these two crucial missteps:
They contain irrelevant hashtags
As the name suggests, these hashtags don't match your business or a specific post. If you've ever noticed the low number of views your post has received from hashtags, you already know what it means: your content is not what people expect when they search for a particular tag.
If you use hashtags for Instagram optimization (and you should), you should do some research before placing them under your posts. You can do this with Sistrix DO. With this tool, you will find hashtags that reflect your current publication or the entire company, and discover hashtags that fit you.
Instagram hashtag tips could fill an article all by themselves, but let us share a little hack with you here: Check what hashtags your competitors or accounts with similar content are choosing. Don't use popular tags - those with over 100,000 posts. Otherwise, your content will disappear in a changing feed.
To demonstrate how the tip works, let's imagine you're a coffee owner and you want to upload a photo with a latte cup. You want to be up to date and use some popular hashtags, for example #metgala2019. However, the results of this approach leave much to be desired - only a few people visit your profile, and even fewer have followed you.
What lesson should we learn from this, you ask? Find hashtags that are relevant to your business.
If you want to get the most out of the strategy, here's another hack for you: don't set aside branded hashtags. These play the role of your domain on Instagram. If your business is big enough, people will search for it based on the unique hashtag.
They don't use hashtags at all.
This is another extreme. Hashtags organize the stream of content on social media, so they are an important parameter for optimizing Instagram pages. To avoid this misstep, include them and increase your presence on Instagram.
Hashtags help others find your page and content on social media. And one more thing to keep in mind: Don't use the same group of hashtags under every post, as Instagram considers such actions to be spam.
3. you do not change the location information
Brands that operate their businesses online or offer worldwide shipping make this mistake. If your work is tied to a specific area - like the coffee shop from the previous example - you probably don't have many location brands to choose from because you're attracting an irrelevant audience. Still, some creative place will catch people's attention.
In all other cases, if the business extends beyond a specific location and you are interested in attracting the audience from different cities or countries, you should change your location markers every now and then.
4. your username is not searchable.
Your Instagram username is an important keyword that should be short, readable and distinctive. Help your audience understand what the username implies and don't include irrelevant symbols. You should write the username in the language your target audience is more likely to search for it in.
Remember the good old SEO rules and make your username sound like a search query from your typical target customer.
5. you do not use alt text on Instagram
Another Instagram feature you can apply for SEO purposes is Alt Text. This feature was originally developed to allow visually impaired people to enjoy Instagram content. However, today it is used by marketers for optimization.
To find this tool, scroll down the page with a heading on the screen as you publish your new content. At the bottom of the page, you'll see the advanced settings. Press it and go to the bottom of the page until you see "Write Alt Text". Tap this button and create a description of your image, such as "brunette, long dyed hair".
The next time someone searches for brunette dyed long hair on Instagram, they will find your content in the results.
In this step, don't forget to optimize your photos on Instagram. The content you post must be sharp and of high quality so that the Instagram algorithm can recognize what your image represents. This is important because Instagram will suggest the content to people who are looking for similar posts.
6. you don't include hashtags in your bio.
This is an additional and necessary part of your Instagram SEO strategy. Your Instagram bio is the right place to put relevant keywords as hashtags - both primary and secondary. But don't clutter your bio with too many hashtags, and keep it readable.
Your profile bio helps your potential customers and followers find you on Instagram. If you optimize it properly, your page will appear among the first search results.
7. you do not include keywords in your captions.
In addition to your bio and username, put keywords in the captions. But again, don't flood your posts with them. You can place the keywords randomly throughout the text and put them next to your username as title tags.
For example, your username is Mary Lewis Jeans Store, and your new post starts with the Cyber Monday Jeans Sale - up to 70% off! The last part about the sale is your title tag. That's exactly how it will look in the search engine results - a username and then title tags.
The bottom line
Instagram SEO is not rocket science. All you need to master it is to avoid these mistakes and apply your SEO experience to social media marketing.
Whatever your goals are in terms of Instagram marketing, you need to remember that SEO is just as important on social media as it is on websites. Optimization affects the overall ranking of Instagram pages and their visibility in other users' feeds. And Combin solutions are ready to help you achieve these goals.