7 marketing hacks that will make your life easier
Here are 7 marketing hacks that can help you get the traffic and achieve the growth you want.
At one point or another, every business hits a plateau where growth just doesn't seem to break through. Maybe you're a new business that's having a hard time getting started, or maybe you're just hitting an obstacle.
Either way, it happens to everyone.
It's hard to maintain continued success in business and marketing, but sometimes we just need a good marketing and growth hack, a simple, easy-to-implement missing link that will get us where we need to be. These are things that can help us change our tactics and change for the better.
1. do not be afraid of videos
There are many content marketing hacks, but this is probably the most important. If you're not using video in your company's content or digital advertising, you're selling yourself short. In 2019, 87 % of video marketers said video increased traffic to their website and 84 % of people said they were convinced to buy a product or service after watching a video. It's simple - in the digital age, video works.
Consumers interact with videos, make purchases based on videos, and share them with friends. For as much money as it costs to get your video work where it needs to be, the payoff is exponentially higher.
2. look at your data regularly
You've probably heard it a million times, but we're going to say it again because it's real: collect data! Data should be the north star of your business - it should guide your decisions, your spending, and your advertising. In all of these moments, you may think you have a brilliant idea, but data can confirm (or deny) its value. The right data will tell you about your customers' buying habits, which ads are working, and which parts of your acquisition strategy may need more attention. Making data-driven decisions is the best way for your business to reach its full potential.
3. make sure your website is mobile friendly
Now that more than 50% of all website visits come from a mobile or smart device, it's time to make sure that your visitors' mobile experience is something that is actually useful to them. It may feel really easy to dismiss mobile optimization, but you risk keeping your earning potential way too low. So double check your buttons, menus, and page layout to make sure your mobile users have as pleasant an experience as your overall website users.
4.listen to what your customers say
Remember how we said that data will help you make the right decisions? The same goes for reaching out and talking to your customers. From your side of the transaction, people buying your products seems like a sufficient indicator of how good your work is. But in reality, there are probably so many other ways you could be doing better. And the best customer experience expert, after all, is the customer. You can reach them in a variety of ways: follow-up emails, Facebook groups, social media posts, and surveys. But one way or another, you need to listen to what they have to say. Which leads to our next tip...
5. involve customers in your advertising
In the Customer Value Journey, the final step is when your satisfied customers do the advertising for you by promoting your brand to everyone in their lives. But you can take this to the next level by combining tips 1 and 4. If you can reach out to your (hopefully satisfied) customers and get lots of good feedback, you can ask them to film testimonials for you. Then you can use your newfound video skills to create content and ads that will help build trust and conversions with your audience. Turn your customers into an advertising army.
6. have variety in your growth tactics
Smart business owners and marketers know not to put all their eggs in one basket. It's important that your growth and sales tactics are different because you want to be able to grow and generate revenue in many different ways and situations. It's great to find one or two strategies that work. But eventually, they won't be as effective. Collect data, keep testing and trying new things to see if the many tactics work for you.
7. keep up with your competition
We know that all you can really do is make the most of your business and take the necessary steps to grow it. But it's also important to keep an eye on what's going on with your competitors. It's important to keep an eye on what they're offering, to know roughly how much traffic they're getting and how their content compares to yours in order to understand what it takes to get to the top of your industry. Sign up for their newsletters and browse their social media. Trust me, they'll do the exact same thing to you.