Category:General

There are many ways the upcoming change to Apple's iOS 14 is being described: An attack on businesses. A long overdue victory for consumers. Something that will greatly impact the websites you love. A way for users to take control of their digital footprint ...

It is well known how important blogging is to the growth of your business. As the backbone of most acquisition plans, it's every marketer's dream to have a fully functional, insightful blog that drives traffic, generates leads, and helps convert sales. But in the ...

Learn more about customer satisfaction and why it's so important to the success of your business. Think about the last time you had a really great experience as a customer - remember the way you felt ...

Products are never just products, right? Coca-Cola is more than a drink... Starbucks is more than a coffee. Ray-Ban is more than sunglasses. Glossier is more than a tube of concealer. Interacting with these products provides experiences, and we buy them with that experience ...

In marketing, the word "brand" seems to be used a lot - the leading brand, off-brand, personal brand, brand awareness.... But in business, there is often confusion around its meaning. What does it entail? Should you hire an expert? First of all - branding is expensive, not ...

With more than 1 billion monthly active users, Instagram has established itself as an obvious platform for brands looking to expand their reach and connect with their audience. How to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like a ...

There are over two hundred known Google ranking factors, but which are the most important? Here is a list for you. The SEO community is always on the lookout for new ranking factors, and https://www.link-assistant.com has discovered over two hundred of them so far. But there may be hundreds more that Google actually ...

At one point or another, every business hits a plateau where growth just doesn't seem to break through. Maybe you're a new business that's having a hard time getting started, or maybe you just hit an obstacle. Either way, it happens to everyone. Here are ...

Images: they give visual context to a post, they break up the big blocks of text, they make a post look much better, they... ...contribute to the SEO ranking of a post? Yes, indeed, image optimization can make a big difference when it comes to whether your ...

It's no secret to marketers working with paid search that COVID-19 has greatly impacted the performance and ability of advertisers to spend on paid search marketing, depending on their industry and business situation. There have been numerous articles written about some of these changes. Here we would like to talk about the ...