What's the trick to story ads that work?
Text or Cool Gifs in?! Today we find out what tricks are easy to apply for Story Ads that work. It's been more than two years since Instagram first introduced Story Ads, and next month marks the anniversary of the launch of a ...
How retailers can avoid the 9 biggest pitfalls of Facebook ads.
Pitfalls of Facebook Advertising; Facebook's advertising success can be attributed to the three areas of investigation such as pixel and campaign strategy, targeting and measurement. Pitfalls of Facebook Advertising; Facebook's ad business shows no signs of slowing down, generating $14.9 billion in the first quarter of the year. …
Facebook's Libra digital wallet: what it could mean for marketers
Facebook Libra: The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities. Facebook Libra: Facebook announced plans to launch a financial subsidiary called Libra in 2020, which will include a digital wallet that ...
The video algorithm: Facebook vs. YouTube
Video algorithm: Facebook is starting to highlight library content suggestions to keep users engaged for longer periods of time and increase their ability to monetize that time through ads. When Facebook first introduced video to the News Feed in 2013, it was the first time a ...
Facebook Posting Times: Best time to post on Facebook, a complete guide
Finding the best Facebook posting times to post on Facebook can massively help your business stand out and reach more of your audience - even as Facebook's organic reach continues to decline. But knowing the best times to post can ...
How you as a company can determine if an influencer is truly influential
Influencer marketing is certainly not new. It's been around for ages in the form of word-of-mouth marketing. However, in recent years, this form of marketing has experienced unprecedented growth. One of the biggest challenges in influencer marketing is identifying relevant influencers. They ...
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