Youtube TrueView Audience Engagement: Paid strategies to find fans and reduce waste.
Youtube TrueView: Setting the right KPIs, such as earned paid media metrics instead of video completion rates, is critical to maximizing your ability to learn from YouTube and build an audience. YouTube TruView is all the rage, with advertisers all claiming to use A/B testing and segmentation on their audiences ...
The video algorithm: Facebook vs. YouTube
Video algorithm: Facebook is starting to highlight library content suggestions to keep users engaged for longer periods of time and increase their ability to monetize that time through ads. When Facebook first introduced video to the News Feed in 2013, it was the first time a ...
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