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Marketing acronyms explained

Marketing acronyms explained


Marketing Abbreviations

Marketing abbreviations are often explained incorrectly or not at all and this leads to confusion. Here is a list of the most important abbreviations and the explanation.

Here we go with the marketing acronyms:

RSS - Really Simple Syndication: shows changes/news in the web feed

HTML - Hypertext Markup Language: Text-based markup language for structuring websites.

DOM - Document Object Model: programming interface, represents e.g. HTML in a tree structure -> allows structure and layout changes of a document/website

CSS - Cascading Style Sheets: Design language for websites

SEO - Search Engine Optimization: Search Engine Optimization, serves that the website appears on the top positions on e.g. Google.

SERP - Search Engine Result Pages: The place a website occupies on a search engine.

EDP - Electronic Data Processing: is the collective term for the collection and processing of data by electronically calculating machines or computers.

Plug-In: Additional program for a specific software that extends its functions.

(W)CMS - (Web) Content Management System: Is a software with which you can design your site (mostly websites), upload content and edit it without custom code. In short: WordPress, Jimdo or Wix are CMS!

Domain: Address of an Internet page e.g. / allows a virtual object to be clearly referenced to the IP address of a server.

DNS - Domain Name System: works similar to a telephone directory assistance. The user knows the domain - for example He sends this as a request to the Internet. The domain is then converted by the DNS into the corresponding IP address (the "connection number" on the Internet) and thus leads to the correct computer.

Host: Provider of paid specialist databases and information, also referred to synonymously as vendor, distributor, online service, information provider, information service or aggregator. Hosts consist of a computer centre or a computer network and store the data referred to by, for example, a domain on their servers.


SMM - Social Media Marketing: describes strategies and tactics on how social media can be used to achieve organizational goals.

SEM - Search Engine Marketing: Attracting visitors to a web presence via web search engines such as Google or Bing.

SEA - Search Engine Advertising:
Search engine advertising such as Google Ads which allows a website to get a better SERP (search engine rank)

CTA - Call To Action: A CTA is a "call to action" to your visitors: With a CTA you want to move visitors to a next step. For example, a button that says "Buy Now" is a CTA. Or also the button "Read more" under a teaser for a blog article.

UX - User Experience: describes the so-called user experience. Simply put, it is the experience of a user while visiting a website and using various functions.

USP - Unique Selling Proposition: Distinctiveness, unique selling proposition of your product/service.

CMS - Compliance Management System: Refers to the entirety of the measures and processes set up in the company to ensure compliance with the rules.

CRM - Customer Relationship Management: systematic design of customer relationship processes

PR - Public Relations: Organizational communication, public relations, relationship of the company to public stakeholders.

ROI - Return on Investment: describes how much turnover the company was able to generate per advertising "franc" invested.

CPA - Cost Per Action / PPA - Pay Per Action / CPC - Cost Per Click: Costs of an advertisement in direct relation to the actions and reactions of the users.

CTR - Click-Trough-Rate: Number of clicks on an advertising banner or sponsor link in relation to the total impressions (page views).

CPM - Corporate Performance Management: Also performance management of an organization, deals with the measurement, control, monitoring and tracking of various application objects (employees, teams, departments, processes).

COBRAs - Consumer's online brand related activities: These are actions that motivate consumers to promote products on their own via social media platforms, for example by uploading a product photo. A good example of this is Starbucks, which writes customers' names on the cup and encourages them to upload branded photos.

eWOM - electronic word of mouth: This refers to interactions between consumers, for example via reports on hotel stays or book reviews.

Conversion: Conversion of a prospect into a customer

Impression: Also called page view, refers to the number of times a web page, blog or post is viewed.

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