Top Food Influencers on Instagram: The Top 7
Top Food Influencers - Top 7 Food Instagram Influencers
Top food influencers can be found everywhere these days. What Instagram Influencers are exactly and how they can use companies for themselves, we have already clarified here. But how do I find the right influencers for my campaign? Here we have the top 7 influencers in Switzerland from the food sector according to engagement (from 3%) & number of followers. (As of 06/14/2018) Why engagement is also important? Because a large follower count is irrelevant if the followers are not interested in your content.
Place 1 Verena from Frei_style
86. 353 followers, an engagement rate of 3.68%
The higher the number of followers, the more difficult it is to achieve a good engagement rate. As a food stylist, Verena from Frei_Style enchants her followers with perfectly staged food photos that whet everyone's appetite for her creations.
2nd place Carlo Cao from vegaliciously
62,013 followers, engagement rate of 6.67%
Plantbased food - from hummus to pasta to sweet temptations, the vegan heart finds everything to be happy. With personality, personal stories and varied dishes, Carlo (Instagram Influencer) delights his followers every day anew and thus makes it to number 2 of the top food influencers.
3rd place Doris from mrsflury
37,659 followers, engagement rate of 5.87%
Blogger, YouTuber and mum - Doris takes her followers into her food and private life and thus ensures a healthy balance of both and manages to build a close bond with her followers. This is also reflected in her engagement rate.
4th place Lauren from vegan_kitchen_forever
32,987 followers, engagement rate of 9.13%
Lauren Wildbolz lives veganism. She inspires chefs in her cooking classes to offer vegan cuisine in their homes as well. She takes her followers into her world of catering and sensitizes her users for current culinary topics, such as the hype of healthy food and the pleasure to become a maxim.
Place 5 Andreas from andreas_caminada
37,238 followers, engagement rate of 3.32%
Swiss chef Andreas Caminada shares his latest creations and his work at Schloss Schauenstein, his work at the 3-star "acasa" catering company he founded himself, on Instagram. He really knows how to put his companies in the spotlight.
Place 6 Harry & Carrie by harrysding
23,832 followers, engagement rate of 3.93%
Harry's Thing - with us since the first hour. With a pastel-colored feed, in which the stylishly staged food does not first catch the eye, Harry & Carrie make you want to take a closer look at the feed. That's when you really notice the culinary favorites. Starting with food, the two now also show us the most beautiful places in Switzerland and the world. Want some inspiration? Visit them on Instagram or their blog.
Place 7 Yann Sommer from sommerkocht
17,360 followers, engagement rate of 4.27%
The goalkeeper of the Swiss national team is not only doing great in goal. His Instagram feed is also a highlight. He shows in a wonderful way how to create delicious cookery from simple ingredients. The focus is on fresh, varied and healthy cuisine. On his eponymous blog you can find the recipes to his Instagram photos.
Some of the featured bloggers & Instagram Influencers are wonderfully suited for a cooperation with food businesses. Depending on the focus of the company, lifestyle bloggers should also be considered for a possible cooperation in addition to food influencers. Because food is also a lifestyle. A vegan likes to define themselves by their diet - just like a fitness junkie or someone who is into clean eating. It's worth thinking a little further and looking at the environment in which you would like to see your product and in which environment it works at all.