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Voice Search: 6 implications for SEO ranking

Voice Search: 6 implications for SEO ranking

Voice Search: Effects for the SEO Ranking

Search engine technology has evolved greatly in recent years with the introduction of search engine updates by Google that allow web users to receive relevant and high quality search results. Currently, it is not uncommon for people to send a stream of commands to their smartphones and other mobile devices to perform various tasks.

This implies one thing: that voice search is becoming more popular. After all, any technology that compensates its audience with something better in exchange for a tedious process is likely to be a more dominant trend. So, if voice search technology replaces writing and helps people save time, there is no doubt about its impact.

There are three important things you should know about voice search:

  • She is very accurate
  • More and more household appliances are equipped with them
  • The number of voice search requests is increasing.

In fact, a recent study shows that 41 percent of adults and 50% of teens perform voice searches once a day.


When voice search was on the rise, giant companies didn't waste their precious resource: time. Amazon created Alexa, Apple launched Siri, Google developed Smart Assistant, and Microsoft developed Cortana. All of these technologies relied on the power of voice search.

The way you search plays an important role in determining the kind of information you are likely to get. For example, to improve search results, Google had created the Knowledge Graph in 2012. With this tool, all search results are conveniently displayed on the right side of the screen. This quick access to information was well received by most users. However, it invited ire from some website owners as this option did not allow users to visit the source page; which was text search.

However, things changed with the introduction of voice search. It offers more specific search results. For example, you give a command to Apple's Siri; it's programmed to offer you information specific to that particular question.

For example, "What's the temperature in New York City?" Siri simply displays the temperature.

While text search simply brings up lots of links and other alternative suggestions, voice search provides accurate information regardless of the source of that information.

Accuracy is questioned

Although voice search/voice search capabilities are growing rapidly, this search option also has drawbacks. Note that Voice Search picks up answers from various sources. So there is no way to find out if these answers are correct or not.

As mentioned earlier, voice has a significant impact on how people use search engines. This means that it also has a significant impact on search engine optimization (SEO).

Richard Dean of Caffeinated recently said, "Voice search is still growing and there is not enough data or research to understand the full impact. But there are a few known parameters that SEO experts can analyze to effectively understand the impact of voice search on SEO and make the right adjustments."

Natural sounding long-tail keywords

SEO experts can accurately assess what web users are likely to type when they search for something online. This means they assess what they are likely to say when searching for products, services and general information using voice search. Research shows that web users tend to use natural sounding phrases.

This means that SEO professionals should optimize their content while taking into account the fact that users will likely use long-tail phrases that conform to grammar rules. Therefore, these professionals should use natural sounding phrases that we all use in our daily lives. This will increase the chances of your content ranking at the top for such keywords.

Take advantage of online review sites.

Moz recently conducted an extensive survey on local SEO and search engine ranking. The results offered some interesting numbers. And the most surprising finding was that online reviews account for a maximum of 10% of what search engines rank results depend on. This simply means that online review sites are part of the factors search engines consider to rank your content among the search results users get when they perform a search.

Therefore, an effective way to get attention from search engines is to showcase your content on these platforms. For example, you can showcase your content and business information on Trip Advisor, Google My Business, and Yelp. As voice search becomes more popular, it is important for every business to leverage the power of online review platforms to have a chance to rank better in search engines.

Add FAQ page

Including an FAQ page on your business website can have a lasting impact on improving your website's visibility. It can also be a guarantee that your content will appear above search results in voice searches.

Note that users who use voice search/voice search often use questions like why,

where, what, how and when. Answering these questions on your website increases the chances that your pages will be recognized by voice search.

Microdata for local SEO

When a larger number of people use voice search, most of them search for information about specific products and services in their location. For example, web users may search for nearby restaurants, stores, and more. In order for your business to fall and stand out in this area of search results, you should focus on using microdata and implementing the right local SEO strategies.


With voice search taking up a significant portion of all daily internet searches, it is important for every business owner to optimize their websites for voice search. Using the right approach will help increase web traffic for your existing keywords and also establish new key phrases that will make your content, products and services visible in search engines.

In this results-driven digital age, voice search will continue to be an integral part of SEO, perhaps surpassing traditional text search. In order for your business to adapt to these structural changes, you need to ensure that all of your web pages are optimized for voice search.

You're welcome to use one of our Contact Marketing Manager to ask for advice or an analysis, which is completely free!